It’s so easy to believe that the cost of something is well…just what it costs; the amount of money we take out of our wallet to pay for it.

Nothing could be further from the truth.

To demonstrate this, we decided to do a little exercise in costing.  We took a leading-brand water filter*, bottled water from a well-known country-wide chain store and then compared costs litre-for-litre to the KURO-Bō water filter system.

And we made a really interesting discovery! 

Despite the perception that KURO-Bō is a premium product, when we compared actual costs, it turns out that even when it comes to just monetary value, KURO-Bō is one of the most cost-effect water filtering systems around. **

Here’s what that looks like:

But the real revelation is that if you look at costs to our environment, it’s obvious that what you choose to spend your money on has a cost far beyond just the purchase price. Whether you choose to keep contributing to the ever-growing plasticonomy or not, whatever you decide will be part of a ripple effect that will have far-reaching consequences for our planet in the future.

Next time you buy something from the supermarket, ask yourself ‘what’s the true cost of the thing I’m buying?’ It’s likely to be a lot more than just what you’re paying for it. That’s why we love the simplicity of KURO-Bō water filters; they’re made by Nature and when they’ve done their work, they go back to Nature.

*We used the price-competitive Takealot website. We did not include the cost of the brand-exclusive jug in our calculations, only the filters.

** the yield on the KURO-Bō charcoal filters depends on the quality of water used initially