To demonstrate this, we decided to do a little exercise in costing. We took a leading-brand water filter*, bottled water from a well-known country-wide supermarket chain and compared costs litre-for-litre with the KURO-Bō water filter system. And we made an interesting discovery!
When comparing actual costs, it turns out that even when it comes to just monetary value, KURO-Bō is one of the most cost-effective water filtering systems around. **
But the real revelation is when you look at costs to our environment. It should be, obvious that what you choose to spend your money on has a cost far beyond just the purchase price. Whether you choose to keep contributing to the ever-growing plasticonomy or not, whatever you decide will be part of the ripple effect that will have far-reaching consequences for our planet’s future.
Next time you buy something from the supermarket, ask yourself ‘what is the true cost of this thing that I’m buying?’ It’s likely to be a lot more than just what you’re paying for it.
*We used the price-competitive Takealot website (South Africa, 2019). We did not include the cost of the brand-exclusive jug in our calculations, only the filters.
** The yield on the KURO-Bō charcoal filters depends on the quality of water used.