Unraveling the Science of Hydration

Water is the essence of life, and the importance of proper hydration cannot be overstated. However, in the quest for staying hydrated, various myths and misconceptions have emerged. In this email, we’ll debunk common water myths and shed light on the science of hydration. Additionally, we’ll explore the effectiveness of Binchotan charcoal in water filtration, backed by scientific facts.

Myth #1: Eight Glasses a Day

One of the most pervasive myths surrounding water consumption is the notion that we must drink eight glasses of water a day. While staying hydrated is crucial, the ideal water intake varies among individuals based on factors such as age, weight, and activity level. The key is to listen to your body’s signals and consume water accordingly.

Myth #2: Clear Water Equals Clean Water

Clear water doesn’t always equate to clean water. Many harmful impurities and contaminants are invisible to the naked eye. Traditional water purification methods may fall short in eliminating these threats. This is where Binchotan charcoal comes into play.

Myth #3: All Drinking Water Is Created Equal

Contrary to the belief that all drinking water is equal, the reality is that water quality can vary significantly. Filtration processes often strip essential minerals from water, leaving it devoid of the beneficial nutrients our bodies need. Additionally, the pH level of water plays a crucial role in its quality. It is best to have a neutral or slightly alkaline pH for optimal health. Surprisingly, some spring waters, often considered pristine, can be acidic rather than alkaline.

What is Bichotan?

Meaning ‘Black Stick’ in Japanese, KURO-Bō is Africa’s leading Activated Charcoal, or Binchotan, Water Filter. Using Activated Charcoal as a purifier is, however, by no means a new concept!

Dating back over 300 years to the Edo period in 17th century Japan, the artisanal process of hand-making Binchotan has been passed down from generation to generation. During the Genroku era, Binchotan was invented by a craftsman named Binch-ya Chozaemon, who started to produce it in Tanabe, Wakayama, in Japan.

However, it wasn’t until the last century that Western Scientists really started to study its chemical makeup. Read more about our proprietary Scientific Research HERE.

Adsorption Power

Binchotan charcoal’s porous nature allows it to adsorb impurities at the molecular level. This makes it highly effective in trapping contaminants and purifying water.

Microbial Elimination

Studies have shown that Binchotan charcoal has antimicrobial properties, inhibiting the growth of bacteria in water. This ensures that the water you consume is not only purified but also safe.

Sustainable and Plastic Free

Binchotan charcoal stands out as an environmentally friendly and sustainable choice for water filtration. Unlike many conventional water filters that incorporate plastic components, Binchotan charcoal’s composition is entirely free of plastic. It is also the most sustainable option as a single piece can last 3-6 months.

Chemical-Free Filtration

Unlike some conventional water purification methods that involve the use of chemicals, Binchotan charcoal provides a natural and chemical-free alternative. This is particularly beneficial for those seeking a sustainable and eco-friendly water purification solution.